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0 accounts scored3-Factor Model (Max 9 points)
| Signal | Max | How Scored |
|---|---|---|
| Industry | 3 | 3 = exact ICP match · 2 = adjacent · 1 = partial · 0 = unrelated |
| Growth | 3 | 3 = M&A / major expansion · 2 = strong signals · 1 = moderate · 0 = flat/declining |
| 6sense | 3 | 3 = Decision/Purchase + Strong fit · 2 = Research/Consideration · 1 = Awareness · 0 = no data |
Tier Thresholds
Tier 1
8–9 points
— Priority, engage immediately
Tier 2
5–7 points
— Secondary, build relationship
Tier 3
3–4 points
— Monitor for trigger events
Out of ICP
0–2 points
— Low fit, deprioritize
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